Contrarian takes on the sponsorship advice that gets organizers ghosted.

The rates you charged in 2022 are leaving real money on the table. Here's what's driving sponsorship pricing higher — and how to recalibrate.

They asked for your deck. Then nothing. Here's the real reason sponsors go dark — and how to prevent it.

When a brand's interest in your multicultural event is purely cosmetic, you both lose. Here's how to tell the difference — and how to protect yourself.

Brands are done paying for visibility they can't measure. The step-and-repeat era is over — here's what replaced it.

You had their attention for about 30 seconds. Here's exactly how most organizers throw it away.

Most organizers only argue over the dollar amount. Here are the five variables that actually move deals.