How to package, price, and present sponsorships brands actually buy.
Most sponsorship decks are too long, in the wrong order, and full of content that serves the organizer's ego instead of the sponsor's decision-making process.
Most activation ideas come from the organizer's imagination. The ones that get funded come from understanding what the brand is actually trying to accomplish.
A sponsorship proposal that closes isn't longer or more polished than one that doesn't. It's structured differently — and it answers the right questions in the right order.
The classic three-tier model works — when it's built on real asset logic and not just gut feeling about what each level should cost.
Stop guessing at sponsorship prices. There's a repeatable formula — and it's based on your actual audience data, not what you wish you were worth.
Before you price a package or send a single pitch, you need to know exactly what you're selling. Most organizers skip this step — and pay for it.